Schick is collaborating with the upcoming film, “X-Men: Days of Future Past,” which releases May 23rd. Schick will be giving guys who take the ‘Schick Hydro Challenge’ the chance to unlock unique content from the film online, for the chance to win prizes.

Matt Rader, group marketing director for Men’s Razors and Blades at Energizer Personal Care, commented:

“As the X-MEN tackle challenge after challenge in this film, we want men to do the same by rethinking their grooming routine and taking the Schick Hydro Challenge. Shaving with a Schick Hydro razor may not transform them into X-MEN, but we know it will make them feel like a superhero as they head out to face the day.”

Contest participants receive a free exclusive X-MEN t-shirt with the purchase of any two X-MEN branded Schick products. Specially-marked Schick razors and refill packs contain access to the exclusive mail-in offer.